ŠKODA 汽車系列廣告
Brand｜ŠKODA
Background｜
Founded in 1895, ŠKODA is not only the number one car brand in the Czech Republic but also the only century-old car brand in the world. In January 2015, ŠKODA Taiwan was officially established. Chitu has successively created dozens of product advertisements and brand image videos for ŠKODA, making ŠKODA popular in Taiwan. In just a few years, it has soared in people's minds, supply exceeds demand, and has become an extremely popular ideal car brand.
ŠKODA Octavia
"Faster than you expect"Fast Battle II
Creativity & Story｜
Baseball is an important sport in Taiwan. ŠKODA TAIWAN has cooperated with the professional baseball team Lamigo since 2015. It has combined cars and baseball for commercial videos many times before. This film uses the speed of a professional baseball pitcher's ball and the racing of Octavia cars to show "How fast can the Octavia 1.0 TSI go?" Then, when the high-speed camera captures the fastball with a speed of 150 kilometers per hour, the text "More than you think" is unexpectedly displayed. "Faster" is the answer, which perfectly proves that the Octavia 1.0 TSI is so fast and stable. It can capture the 150 km/h speed ball at high speed, creating an innovative visual image.
ŠKODA Octavia Fastest Battle I
Creativity & Story｜
Škoda Taiwan and Lamigo collaborated cross-border, inviting Chen Jinfeng to experience the performance of the brand's Octavia in Dapeng Bay, Pingtung, allowing fans to witness Chen Jinfeng's style from the track, and also invited idol Xiao Moli (Chen Yuxi) to drive the Octavia RS 2.0 TSI and Chen Jinfeng drove the Octavia 1.4 TFSI for a speed contest. The winner advanced to challenge Zhu Jiawei, a celebrity in the car industry, and even advanced to compete with professional driver Chen Junshan. Through four people racing and passing through levels, the audience aroused adrenaline and felt the huge explosive power of Octavia's small displacement.
ŠKODA KAROQ is an addiction you can’t quit
Brand｜ŠKODA
Creativity & Story｜
Through the form of a "confession and mutual aid meeting" and the humorous style of KUSO, the four protagonists in the play are unable to quit their addiction to ŠKODA KAROQ, and ultimately bring out the spirit of "you can drive the best, why quit"
ŠKODA Fabia You’re going to drive a European car eventually, so why not do it from the beginning?
Brand｜ŠKODA
Creativity & Story｜
In May 2015, in order to promote the new generation of Fabia, SKODA used this slogan in a promotional video: "You will eventually drive a European car, so why not drive it from the beginning?", following the original sentence, this slogan The video creates a series of sentences like "You have to...why not after all", one sentence after another, creating a humorous and lively rhythm and unlimited imagination, showing that ŠKODA is young, cool, breaking tradition and seeking differences while being the same. Brand
